MarketLeverage.com ont des annonceurs dans presque tous les champs d’activités sur internet. On dit que MarketLeverage a un excellent service à la clientèle et que certains de leurs programmes donnent de très bonnes commissions aux affiliés. Pour aider les affiliés, MarketLeverage a aussi sa propre émission télé sur internet (MarketLeveragenews.com) à propos du marketing d’affiliation.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
The only difference with the offline middleman and affiliate business program is that the online affiliate does not need to get hold of the actual product to earn revenue. He doesn’t need to shell out money to buy the product that he has to sell. All he has to do is create a site that markets the products of the producer. Every time he makes a sale, the producer will take over to send the actual products, receive payments and extend customer support, when necessary. A special web-based script records this process and thus the affiliate is paid for every successful sale he makes.