HubSpot offers a powerful inbound marketing solution as a personalized and more effective alternative to traditional marketing strategies which can tend to harass consumers. It has developed a host of marketing apps which include tools for blogging, social media, lead management and even marketing analytics that people love and respond to. Founded in 2006, the company recently raised $35 million.
I tried Marketing 360 because I was tired of spending my time trying to figure out paid ads myself. Michael Gonzales - our marketing executive - and Marketing 360 helped by making it super easy to create every type of online ad I could ever need to grow our business. The results were amazing! One thing I really liked was the professional quality of the ads they produced. It's been a big weight off my shoulders since starting to work with Marketing 360. I would recommend Marketing 360 to anyone who needs great digital marketing but doesn't want to spend the hours trying to figure it out themselves!
Now, if you don’t know people who might want your coaching services, there are a number of online tools and communities that make it incredibly easy to find clients and teach, on just about any topic area you can think of. Community driven platforms like Savvy.is, Clarity.fm, and Coach.me provide you with a network of potential clients to interact with, as well an integrated payment solution.
Once you have this down, you’ll be a budding Etsy entrepreneur. Provide great quality to your customers, and they’ll often return. Many people are willing to pay a premium for quality handmade designs. Etsy (like EBay and Amazon) takes a cut off the top for selling items through their site. PayPal takes another cut, and you have to be careful with taxes on all income, so be diligent while building your online business.
Join a startup accelerator: Another great option is to apply to a startup accelerator like Y Combinator, 500 startups, or TechStars, where a group of investors will help coach you, connect you with potential partners, and provide startup cash in return for a small stake in your company. The competition is tough to get into these, so don’t rely on them as your only path forward.
Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
Retain some control. If you upload photos of yourself, or friends/family with consent, it's worth going for the 'rights managed' licence option – otherwise you'll have little to no control over how your images are used (eg, you could star in an ad for haemorrhoid cream). See Alamy's page on understanding stock image licensing for more on the different types of licences.
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
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