Social Marketing – The software should help you use social media websites effectively to learn about your customers. You can use these networks to get new customers, engage existing customers and create brand advocates by engaging them using referrals programs, sweepstakes, polls etc. You should be able to offer shareable videos and social media sharing buttons to enable your customers to share your content with their social contacts. Plus, the software should offer social metrics to see which social marketing activities drive conversions and sales, and should cover traditional media in an equally good and personalized way.
SaaS and Cloud-Hosted – The vendors maintains your data on their server. You only need to pay a relatively low monthly or annual fee based on the number of users who access the system via the Internet. The benefit is the cost is low. Plus, you don’t have to worry about maintaining the server and using a technical support team. The vendor takes care of maintenance and upgrades, and some offer regular data backups as well. SaaS package prices are calculated based on the number of users and clients, as well as features used. Large companies can make use of enterprise solutions for which vendors offer pricing by quote.
Ever since the idea of online auctions came into existence, the online selling market has been on the rise. Many are interested, but don’t know how to get started. There are still all kinds of ways to make money by selling online, whether you’re selling what you already have or buying and selling like a store. Before we get started, here are a few general tips when selling anything online:
Email Marketing – The marketing software should have a useful email marketing component. You should be able to prepare a detailed profile of your target customers and engage them with relevant email marketing messages based on their demographics, preferences, and individual behaviors. The app should offer smart automated A/B testing to help your improve the outcomes of your campaigns. It should provide in-depth reporting and analytics features that help you get a clear idea of the impact and ROI of the emails you send to prospective customers.
Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.