Conversion rate optimization is still possibly one of the most underutilized but critical functions of digital marketing. Every element of digital marketing is useless without considering conversion rates. This goes for SEO, SEM, Social Media, Email, and Display. The power of your SEO rankings are only as good as your click through rates and your traffic is only valuable of your website and landing pages foster some type of “action.” Why spend all the time and energy driving traffic through multiple different channels if you are not willing to spend the time and energy on conversion optimization? Yet many brands and agencies still put less emphasis on this crucial piece of the puzzle.
Ebay is a bellwether. It's been around since nearly the start of the online boom. But, like any other platform, success can seem fleeting if you don't know what you're doing. Selling items on eBay, professionally that is, can be an art form. Getting people interested in your auctions isn't always easy, especially when there's hefty competition and low demand for what you're selling.
Data Security – You have entrusted your data to a third-party service provider. This data is accessed by your employees with mobile devices everywhere. So, it is important to ensure only the right people get access to the sensitive data. Make sure ex-employees are prevented from accessing the system after leaving the company. Do your homework and a select a vendor that uses the latest data security technology.
The WordStream Internet Marketing 150 infographic compiles the top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.
One of the most popular, effective, and easiest ways to make some extra dough online is through affiliate marketing – it’s also a great way to spread the word about your products. However, if you are busy with all of the stress that comes with your day-to-day operations, how can you find the time to devote to promoting and managing your affiliate program?
Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
LinkTrust has been in operation since 2002 and claims to be “the most accurate affiliate tracking software on the market.” And, it may be difficult to argue with that statement. LinkTrust features a customizable interface that allows you to track essentially any sort of advertising online and offline – cookies, pixels, server posts, host,CPA, CPC, Pay-per-call, mobile traffic. You’ll also have access to “a slew of heavy-duty reports,” filter options for traffic, top-notch support and the patented LinkTrust Remote Traffic Agent (RTA).
Sara Cagle has done a phenomenal job, Madwire started my website from the ground up, and Sara has been communicating with me on every single little step while receiving feedback and suggesting. I feel at ease with this company, given that I work a full time job and I needed a team with experience, direction, and competence leading my business to the next level. I am so glad that I chose Madwire and I would do so again in a heartbeat. Can’t wait to keep evolving with this amazing team.
Pros: It's just a great CRM, and there's something here for pretty much everyone. It won "Expert's Choice Award for 2017" from Finances Online as the Best CRM software. As Finances Online wrote: "HubSpot CRM is a smart and easy option that carries all the necessary basic features but without the often confusing complexity many other CRM platforms have. Beginners and mid-market companies will also appreciate the fact that HubSpot CRM is currently a certified, premier Google partner, and is a solution that suits well all niches and industries."
Find an audience for your passion or hobby and you’re all set to make money online doing something you love via a niche website. That of course, is easier said than done. Creating a profitable niche website takes time and is not intended for the faint of heart. But, if you can hurdle the steep challenges and positively answer a few key questions on whether the website business idea you’re thinking about is profitable, then you can begin building it and eventually monetize through advertising, affiliates, or other relevant products.
If you have a passion project, Kickstarter may be exactly what you need to get it off the ground. Celebs like Zach Braff and Melissa Joan Hart have used this site in attempts to fund their movie projects. Some crack dealers in Canada inspired a “crackstarter” campaign from Gawker for pictures of the Toronto mayor smoking crack with them. All you need is a dream, a goal, a budget, and a great pitch to convince people to come to the site and donate to your Kickstarter campaign. Panhandling isn’t dead – it’s gone digital…
First off, I’m a blogger so it seems wrong not to mention it, but more importantly, it’s a legitimate way to make money. It’s quite possibly the least straight-forward way on this list, but it’s very doable and it’s also quite possibly the funnest way on this list. I love blogging and I know hundreds of bloggers who feel the same. So let’s talk about making money blogging and what it really means.
Each item purchased through your Amazon links give you a commission. It doesn’t take high volume traffic to achieve results, either. I began making money with the program when I only had 1,000 hits per month on my site. They can apply your earnings to your Amazon account balance, issue you a check, or direct deposit into your bank account. If you love Amazon, you’ll love their associate’s program. Click here for another Lifehack dedicated to Amazon Associates.
27. Sponsored/paid posts – Many blogs publish sponsored and paid posts. Sponsored posts are basically just posts about a specific brand, product or service. A company will pay you to publish an article about it. It’s similar with other paid posts as well. Your basically selling the spot for the article on your site. If you decide to take this route, you’ll want to build your traffic before you will get many offers.
If you’re willing to take on some risk and have the heart of a true hustler, you can make extra money online doing commission-only sales for startups and other businesses. While you won’t be getting a regular salary, with the right sales strategies and skills as an inside sales rep, you can make decent money for each sale you bring in. And because you’ll most likely be working with startups, if you can negotiate a little equity you could profit big time if you're pitching a solid product and the startup succeeds.
HubSpot offers a powerful inbound marketing solution as a personalized and more effective alternative to traditional marketing strategies which can tend to harass consumers. It has developed a host of marketing apps which include tools for blogging, social media, lead management and even marketing analytics that people love and respond to. Founded in 2006, the company recently raised $35 million.
Domain name trading has been around for the last couple decades, and while most slam-dunk names have long been sold off, there’s still plenty of others that you can get your hands on for relatively cheap and broker as a way to make money online. Before you dive in, however, beware that some experts doubt the long-term viability of this idea for making money online. However, there’s always the chance you might just land on a lucrative domain name for a future billion-dollar company. To get you started, here are some tips from GoDaddy, arguably the world’s largest and most famous repository of domain names.
Now, if you don’t know people who might want your coaching services, there are a number of online tools and communities that make it incredibly easy to find clients and teach, on just about any topic area you can think of. Community driven platforms like Savvy.is, Clarity.fm, and Coach.me provide you with a network of potential clients to interact with, as well an integrated payment solution.
Email Marketing – The marketing software should have a useful email marketing component. You should be able to prepare a detailed profile of your target customers and engage them with relevant email marketing messages based on their demographics, preferences, and individual behaviors. The app should offer smart automated A/B testing to help your improve the outcomes of your campaigns. It should provide in-depth reporting and analytics features that help you get a clear idea of the impact and ROI of the emails you send to prospective customers.
There are loads of resources for making money online as an affiliate. You could source products from ClickBank, Commission Junction, Rakuten Marketing, Share-a-Sale, Impact Radius and many others. Plus, many of the larger companies have their own affiliate programs as well. Do your due diligence and find the right company with a relevant product or service to your audience that you can sell as an affiliate.
Marketo is one of the biggest and most established marketing automation companies, which makes it easy to launch and manage marketing campaigns. Marketo offers everything marketers need including tools for automating inbound marketing, lead management, social media marketing, sales management dashboards as well as analytics. In 2012, the company generated revenue to the value of $58.4 million and was recently registered on NASDAQ.
You don't have to be a professional photographer to sell your photos for money. People are constantly in need of high-quality, unique stock photography for websites, presentations, brochures, and so on, and are willing to pay for the right image. People generally search for images on stock photography sites like ShutterStock, Dreamstime, and iStockphoto by keywords, not by photographer name, so you have the same chance as anyone else of having your image selected. Just be careful not to post images of trademarked brands, copyrighted art, or people's faces that are readily identifiable unless you have a model release.
Retain some control. If you upload photos of yourself, or friends/family with consent, it's worth going for the 'rights managed' licence option – otherwise you'll have little to no control over how your images are used (eg, you could star in an ad for haemorrhoid cream). See Alamy's page on understanding stock image licensing for more on the different types of licences.
If that sounds like too much technical information for you, there is an easy button – Google’s advertising platform is as simple as signing up, enabling (on Blogger) or pasting a small code on your website, and allowing the advertisements to automatically roll in. The problem with this program is that you don’t get any commissions – and you don’t get to control the ad content. This is useful for some, but powerful users will want something a little more robust.
In 2017, there were almost 90 million pet dogs in the US. Which has opened up a huge opportunity to make money online as a dog watcher or sitter. Specialized sites like Rover or Care.com connect pet owners with pet walkers, sitters, and boarding houses to help look after their best friends when they’re at work or on a trip. If you’re an animal lover, you can make extra money and get to spend some quality time with a furry friend.
Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is why we focus on creating integrated online marketing campaigns designed to maximize your return on investment.