The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.
Traffic exchange users are comparatively low quality, but they’re still real humans. You’re getting real people to view your site, you’re just not bringing them in organically the way Google intends. You can make money from these users, but your conversion rate will be typically lower than what you might see from organic traffic. Of course, it’s also much cheaper and faster to find this traffic than it is to invest in SEO and content marketing.
Before we proceed, I’d like you to hop over to this page and sign up for a free account. It doesn’t cost you a thing to sign up, but when you do, you’ll get access to a bunch of stuff that will really help you. After signing up, you’ll see some options for premium accounts and paid services, but you can just ignore that. We’re only going to be using the free stuff that you get.
Rather than letting as many partners into your program as possible, evaluate your partners for quality. You want to ensure their efforts are brand-aligned and delivering the outcomes you want. Focusing on a select group of partners can have a positive impact on the experience your affiliates have and your program’s conversion rate. Having quality partners is much better than managing fraudulent issues with partners on a regular basis.
Mistake #3: Giving your friend’s product a glowing review without actually being familiar with your friend’s product. This happens a lot in the affiliate marketing (and book marketing) world unfortunately. It’s a “scratch my back and I’ll scratch yours” type of situation. By all means, give your friend a glowing review, but if you haven’t actually read their book or taken their course or tried their product, don’t talk about it as though you have. Readers deserve honest recommendations! (Here’s an example of me helping to announce the launch of my friend’s book while being clear I hadn’t read it.)
Rather than letting as many partners into your program as possible, evaluate your partners for quality. You want to ensure their efforts are brand-aligned and delivering the outcomes you want. Focusing on a select group of partners can have a positive impact on the experience your affiliates have and your program’s conversion rate. Having quality partners is much better than managing fraudulent issues with partners on a regular basis.

Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.[33]
Affiliate marketing is an effective money-making strategy for countless online entities – however, as straightforward as it is in theory, success is rarely as easy as it looks. The best way to build a dedicated audience for any blog is to carefully and clearly define its target audience right from the start, and then create content that caters to that audience. It is also considered as important strategy for creating and publishing a successful blog is to develop content that isn’t readily available elsewhere in the blogosphere or on the web. Eventually, thanks for sharing your experience with us.

Affiliate marketing involves a long-term strategy, so it’s important to have consistency and credibility. Do not sign up for too many affiliate programs. Promoting too many products may cause your audience to doubt your authority. When you include affiliate links to certain products in a post, tell your audience the reason for recommending them and don’t forget to track your links. You should be able to see what links have the most hits and which one don’t. This will let you know what your audience is most interested in.
When starting out in affiliate marketing, it’s easy to be lured by sky-high payouts. However, before you leap, it’s important to do a little research to find out why those payouts are so high. Start by looking into the stats that can shed light quickly on the health of the campaign, such as earnings per click (EPC), conversion rates and geo-coverage. If any of these are low, it’s a sign that the high payout is indicative of the difficulty of landing a qualified lead. Next, ask your account manager if it’s a highly competitive campaign or if it has extremely low volume so while the payouts are high, they could also be infrequent.

You need to make sure that the product or service you’re affiliated with is something you really believe in. It’d be easy to just form a partnership on the basis of making an easy buck, but what does that say about your brand? Before you shake hands and sign contracts, ask yourself if this is a product or service you would want yourself. If not, just look for the next opportunity. Building relationships with a company that you would stand by as a customer will provide authenticity and integrity to your brand, and that builds invaluable loyalty.
Carolanne Mangles is the Digital Marketing Executive for Business Memberships at Smart Insights. She has worked on numerous channels across the full customer lifecycle including, search engine marketing, social media, email engagement sequences, CRO and planned and managed fully integrated campaigns to boost new customer acquisition and current membership retention. She has also spoken on search engine marketing and content marketing at the B2B Expo in London where she gave masterclasses on Transforming Social Media and Transforming Search Marketing. When she’s not in the office you’ll find walking her dog to tire him out so she can enjoy a big glass of red wine. Connect with her on LinkedIn or follow her on Twitter.

Some commentators originally suggested that affiliate links work best in the context of the information contained within the website itself. For instance, if a website contains information pertaining to publishing a website, an affiliate link leading to a merchant's internet service provider (ISP) within that website's content would be appropriate. If a website contains information pertaining to sports, an affiliate link leading to a sporting goods website may work well within the context of the articles and information about sports. The goal, in this case, is to publish quality information on the website and provide context-oriented links to related merchant's websites.
Also, they launched a brand new Site Audit tool. They are still polishing it but it already gets some enthusiastic reviews. Unlike other tools, it does not just show you website errors and SEO issues and relevant recommendations. It lets you create your own issues and configurations for the site audit. I think it’s really great in the constantly changing environment of today’s SEO.
Many tools now offer more than one service - you'll find that they each have their own USP but it'll get quite expensive if you have subscriptions to every tool available. We recommend having a good selection of free and premium tools to give you a full 360-degree insight into your target audiences search behaviour and making sure your site is fully search engine optimized.
PBP is sort of a cross between a traffic generator and a multi-level marketing scheme, only without the threats that MLM traditionally entails. You’re not absolutely required to sign up under someone, though the program does cost money on a monthly basis. You’re granted access to traffic generation tools, as well as other promotional information and training. The MLM comes in with their referral commissions, which many people use more than the marketing tools themselves. There’s a sizable commission for enrolling new members, as well as seeing them succeed.
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