In February 2000, Amazon announced that it had been granted a patent on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.
Some good tips. I fully agree that it’s all about trust and it is always good to recommend an affiliate product that you have actually used. Why risk your reputation on a product you don’t know if it’s any good or not? If people buy one dodgy product from your site, they will probably never make that mistake again. That it why my blog strongly advocates ethical affiliate marketing. It’s the best long term stragey for affiliate marketing success.
If you were doubting the number of tools available and how it can be a problem to select and manage them, just look at the growth in the number of marketing technology applications over the last few years. For Scott Brinker's Marketing Technology landscape -it's tripled since 2014, and grown tenfold since 2012! In the current 2018 version it now has over 5,000 entries.
The mobile device is a uniquely personal medium that has transformed the customer journey. The pervasiveness and proximity of mobile makes it a powerful tool for marketers to understand and anticipate customer behavior. As a result, marketers now have the opportunity to respond to their users’ needs, goals, feelings, and expectations with a customized experience — both in and out of their mobile apps.
For example, the content on Super Weddings is useful whether you're organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they're looking for. This, of course, is also very good for SEO.
Another huge challenge is ad placement fraud, where affiliates stack multiple 1-pixel ads within an iframe. These virtually invisible ads can reside under every legitimate advertising button on the affiliate’s site, meaning that if users click on one ad, they effectively click on all of them. Again, the affiliate stands to collect an unearned commission.
Great tips! Since I just started blogging in January I am still really just getting my toes wet in affiliates. However, I did notice that pictures and real life demonstrations of the product really help. For instance, I have several food posts where I talk about my favorite cook books and show what I have cooked out of them, and then included amazon links, sure enough I sold a few cook books.
Actually Nunya, Jafar’s English is very good, with only a few very minor errors, and far better than most English speakers. It is simply not true that you can “barely read it”, it’s as good as yours. Most Americans, Australians and British I see online have very poor spelling and grammar, and use memorized abbreviations and SMS-speak instead wherever possible. You cannot sound as if you have something to teach people, if it sounds as if you still have to learn basic literacy yourself!
ZacJohnson.com – Zac Johnson’s blog contains more than 1,000 articles based on real-life experiences that exemplify lessons from the affiliate marketing industry. In recent posts, he gives tips on staying relevant, transitioning with a changing market to maintain a steady income flow and being successful in the travel marketing niche. Johnson’s blog also contains links to his recommended resources for marketers.
Thanks for all the information I am slowly working my way through your list of do’s and donts! ! I’ve been approached by a website that wants to develop editorial content for my blog featuring home improvement tips from their”national client” and pay me $40 a year for reviewing and publishing their content. Boy, I am just not sure how this all works? Any words for when we are approached by others to write for our blogs?
It turns out that affiliates, like anyone really, need to hear from you. As a business owner, it can seem trivial to spend an hour or two every few weeks writing affiliate newsletters but those are important. An email every month or so for larger affiliates is also important. Continuing to have creatives deposited and offering discounts or other promotions tied to different holidays or the time of year all help affiliates make sales for your store.
To help highlight the range of great options available, our updated infographic and free Digital Marketing Tools and Services download recommends 30 categories of marketing technology and our pick of the most popular 5 in each category. We’ve grouped them across the Smart Insights RACE Planning framework for managing digital marketing so you can review where you could make better use of the tools across the customer lifecycle. Click on the infographic below to see a larger version.
Always fill out the comment box to “sell” your platform. If you are given the opportunity to explain why you are interested in a program, do it! Use the space to highlight why you would be an asset to the program. Talk about how your audience is their audience. Talk about the size of your mailing list (if it’s significant). Talk about your success with similar programs. Talk about where and how you will promote (hopefully you’ve done a bit of research so you know what they’re hoping for). Don’t sound desperate and certainly don’t lie about anything, but be upfront and honest about how this will be a win for them.
One mistake that you should avoid at all costs is to put all your eggs in one basket, such as relying on a single traffic source. Anyone who has spent even a few months in the world of Internet marketing will be able to tell you that everything is changing constantly. Google’s Penguin algorithm led to many affiliate sites shutting down and recently, Facebook decreased the organic reach of pages. There is nothing worse than having to go to sleep worried about Google rolling in a new update and penalizing your websites. That is why you should focus on diversifying and driving traffic through multiple sources.
When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won't allow email marketing.
PBP is sort of a cross between a traffic generator and a multi-level marketing scheme, only without the threats that MLM traditionally entails. You’re not absolutely required to sign up under someone, though the program does cost money on a monthly basis. You’re granted access to traffic generation tools, as well as other promotional information and training. The MLM comes in with their referral commissions, which many people use more than the marketing tools themselves. There’s a sizable commission for enrolling new members, as well as seeing them succeed.